First impressions stick. So why introduce yourself to the world with an average and unengaging logo? A logo should tell the story of a brand from the very first interaction. Why is that, you may ask? Because the average consumer only spends 2 seconds considering a brand over its competitors. Colors, fonts, tones – all of this is determined by the story you’re trying to tell, and a logo sets the stage for this story. A successful logo helps businesses:
- Increase brand recognition
- Improve customer loyalty
- Increase positive word of mouth
- Advertising effectiveness on customers
Logos are seen everywhere, from front and center on a website to social badges, apparel, marketing collateral, email signatures and so much more. As we all know, the biggest brands often communicate through only their logo alone.