Ten years ago, influencer marketing was limited to celebrities and viral bloggers. Now, it includes all sorts of social media influencers. So much so, that the market is saturated. Why has it become such a phenomenon? What exactly does it entail, and who should be using it?
In the most basic way, influencer marketing is a type of social media marketing where a business seeks out influencers with a high following to endorse and promote their product or services. These sought-out influencers aren’t ordinary. Instead, they are experts in their niche. It’s effective because of the high trust these social influencers have built with their audience. So, their recommendations serve as solid proof to attract more buyers to a brand.