The evolution of marketing has changed dramatically over the past decade. Social media platforms have become integral to the success of businesses, and new technologies are always emerging. Keeping up with the latest trends can be a full-time job in itself, but it’s worth it if you want to stay ahead of the competition. So what’s trending now in marketing?
In the beginning, there was print marketing. And it was good.
A decade ago, the marketing space was mostly dominated by print and direct mail campaigns. While effective, companies nowadays have had to adapt their approach to stay up with the trends and ensure they stay relevant – a task often easier said than done! Fast-forward to today, where digital and social media-based marketing has grown exponentially, proving to be one of the most effective avenues for businesses seeking to reach their target market. From SEO optimization to intuitive copywriting, it’s evident that a strong online presence is key in modern marketing – making it just as important as any standard advertising spot from years past.
Then came online marketing, and things got a little bit crazy.
In 2010, marketing was really still stuck in the Dark Ages. We had print advertisements, radio announcements, television commercials, and billboards. Back then, it felt like the only way to reach an audience was to plaster your brand all over these various platforms. Then came online marketing, and things took an exciting (sometimes overwhelming) turn! Suddenly brands could use more sophisticated tactics like SEO and content marketing to get noticed by their target audiences. There were so many tools available that brands could use that it often seemed impossible to stay on top of industry trends and best practices, but many managed to do just that and propel their branding to success! Nowadays, social media has become the go-to for marketers everywhere as it offers so much potential for getting noticed in a big way. However, with all this potential comes even greater responsibility since digital conversations never really go away; that’s the price of success, right?
But now, we’re in the age of content marketing – and things are finally starting to make sense again.
We’ve all been through it together – the age of social media where companies threw anything and everything at followers with their fingers crossed that something would stick. There were a lot of confused faces in boardrooms worldwide, but luckily, marketers took the lead and stayed abreast of trends, managing to stay afloat in a sea of unpredictability. But now, we’re in the age of content marketing, and finally, consumers can enjoy products and services they actually want to receive while companies can focus on strategically delivered marketing campaigns. Trends such as interactive content and influencer marketing are hot topics now and marketers can effectively focus on what their target audience wants with strategic alignment that drives home long-term results. It might be hard for those who have seen enough chaotic marketing campaigns by now, but things are finally starting to make sense again.
First, you need to understand what’s trending now in marketing…
Staying on top of the trends in marketing these days requires a special set of tools. What used to work back in 2010 might be seen as dated and less effective now. Popular platforms have changed, newer ones have come along, and data analysis has opened up realms of possibilities for marketing teams worldwide. If you want to stay ahead of your competition, it’s crucial to know what’s trending in marketing and adjust accordingly – otherwise, you’ll be playing catch-up before long.
…And then, you need to figure out how to apply those trends to your business goals.
Today’s marketing is more complicated than ever, and the trends constantly change. To stay up with the trends, you need to be a step ahead and understand current trends, while also preparing for the future. Then you can figure out how to apply those trends to your business goals, but be careful not to jump on every new trend train that comes through town, as not all of them will deliver success. Unless you want to take your chances with a ‘trendy marketing roulette,’ make sure you’re investing in content that has proven effective for other businesses, and will provide ROI for yours too.
As marketing continues to shape-shift and evolve, it’s important to stay ahead of the game and implement trends. The biggest takeaway from this? Content is key – both in terms of staying up with current trends in marketing and in achieving your business goals. Successful marketing comes down to content nowadays, but that doesn’t mean it has to be hard! With a little bit of digging, you’ll be able to ensure that your business is always ahead of the curve.
