We all must admit that at one point, we all felt Facebook ads were something that we could just simply turn on and just like magic – leads start spitting out. We now know that this entirely not the case and that most of us that dabble in Facebook ads have been terribly disappointed. This isn’t something that should discourage us because Facebook ads do actually work. We just have to learn the rules of this game.
Before we jump into some fundamental things that can make Facebooks ads work for you or your business, we must first understand that Facebook is not designed for businesses to sell their products or services. A bit of an oxymoron because Facebook has an ad feature, but Facebook was designed strictly for the consumer to enjoy content. A puppy and baby sleeping peacefully. Grandma’s 90th birthday. This is what gets the most engagement and this is what the consumer is looking for most of the time as well. So now that you understand what you’re up against, let’s talk about how to get your ads noticed and start seeing real conversions.
– Derrick Humphrey (CEO Hard Media Group)